stay healthy & fit

We specialize in helping people who have undergone weight loss surgery integrate fitness and nutrition into their new life.

Individual Training Programs

Online Personal Training

InBody Composition Analysis

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What Clients Say

We really enjoy training with Geof. He is genuinely invested in our success, which extends beyond just working in the gym. His gentle but firm encouragement has been really motivating to not only exercise but eat better and live a healthier lifestyle.

Kevin Z.

Geof has been my personal trainer for 3 years now and in that time I have made some big and positive changes to my life thanks in part to his continued efforts.

Tonia H.

Since I have been working at Phoenix Fitness I’ve surpassed my initial fitness goals and have reached achievements that I previously thought were unattainable. Working with Geof has been an investment that has paid off tenfold.

Suzy B.

Working with Geof on my weight loss journey has provided the structure, challenge and encouragement I’ve needed. I always look forward to my sessions and I feel good when I launch off to the next part of my day.


a few words about me

Read My Story

“Working to help others become healthier and happier is my passion.”

My name is Geof Shuford and I am the owner and primary personal trainer at Phoenix Fitness. I’ve been in the fitness biz for over 8 years now and from the beginning my goal and passion is to partner with people that are determined to build a healthier and happier life with fitness.

Interview with Hilary Rounds

Over the years that I have worked with Hilary I’ve always been impressed with her extensive knowledge of nutrition when it comes to weight loss surgery patients and I wanted to share some of that with you.

Hilary Rounds earned her bachelor’s degree at Colorado State University and completed her post-graduate work through the VA Healthcare System in San Diego, California. Hilary is accredited by the Academy of Nutrition and Dietetics for Nutrition Counseling and Education, as well as through the National Academy of Sports Medicine for Personal Training. Hilary has also done consulting and assessment work in nutrition and exercise. As a Registered Dietitian, Hilary specializes in health coaching and outpatient issues including bariatrics, weight management, and diabetes.